美博會特別報道之杭州寶格麗生物科技：新星的發(fā)展機會

　　2020年7月29日-31日，為期三天的國際美博會在上海國家會展中心落下帷幕，中國化妝品產(chǎn)業(yè)之都東方美谷攜手杭州寶格麗生物科技與2000家參展品牌企業(yè)、百余家行業(yè)媒體在此集結(jié)，共同聚焦疫情之下的新美業(yè)發(fā)展。寶格麗口紅OEM、化妝品oem代工項目收到廣大參展客戶的關(guān)注。

　　From 29 to 31 July 2020, the three-day International Beauty Expo concluded in Shanghai National Convention and Exhibition Center, where Oriental Beauty Valley, the capital of China's cosmetics industry, joined hands with Hangzhou Bulgari Biotechnology, 2000 participating brand enterprises and more than 100 industry media to jointly focus on the development of new Beauty industry under the epidemic. Bulgari lipstick OEM, cosmetics OEM OEM project received the attention of the majority of exhibitors.

　　本次杭州寶格麗生物展區(qū)共展出搭載自主科研的核心持妝彩妝OEM產(chǎn)品，抗衰老的護膚產(chǎn)品等兩大功效品類、自主品牌旗下的整套植純護膚系列及特色美妝核心產(chǎn)品。護膚產(chǎn)品涵蓋敏感肌治療板塊、輕醫(yī)美專業(yè)院線板塊、高端細(xì)胞抗衰美容板塊，吸引了專業(yè)客戶和機構(gòu)等業(yè)內(nèi)人士的目光。

　　This time, hangzhou Bulgari Biological exhibition area will display core makeup OEM products with independent scientific research, anti-aging skin care products and other two major efficacy categories, as well as a complete set of plant pure skin care series and characteristic beauty makeup core products under the independent brand. Skin care products cover sensitive muscle treatment plate, light medical beauty professional line plate, high-end cell anti-aging beauty plate, attracting the attention of professional customers and institutions and other insiders.

　　在寶格麗對本次展品精心籌備和展示的過程中，通過品牌方與展商的互動與反饋，可以感受到市場對敏感性皮膚修護形成了一個新風(fēng)向。

　　During bulgari's careful preparation and display of the exhibits, through the interaction and feedback between the brand owners and the exhibitors, we can feel that the market has formed a new trend towards sensitive skin repair.

　　霧霾、熬夜加班、生活壓力、焦慮、過度護膚、過度彩妝、刺激性食物，讓皮膚越來越敏感，當(dāng)細(xì)胞受損，修復(fù)與再生能力下降，就會表現(xiàn)為各種皮膚問題。“敏感肌”成為當(dāng)代人們的首要肌膚問題。這也是國內(nèi)敏感肌人群與日俱增的原因所在。據(jù)中國皮膚性病學(xué)雜志《中國敏感性皮膚診治專家共識》數(shù)據(jù)顯示，40%~56%的亞洲女性是敏感肌。在我國，約有36%女性有敏感肌的煩惱，也就是說，每3個女性中就有1個是敏感肌!

　　Haze, staying up late and working overtime, life pressure, anxiety, excessive skin care, excessive make-up and irritant food make the skin more and more sensitive. When cells are damaged, repair and regeneration ability decline, it will be manifested as various skin problems. "Sensitive muscle" becomes contemporary people's primary skin problem. This is also the reason for the increasing number of sensitive muscle groups in China. According to the Chinese Journal of Dermatology, Consensus among Chinese Experts on The Diagnosis and Treatment of Sensitive Skin, 40 to 56 percent of Asian women have sensitive muscles. In Our country, about 36% of women have trouble with sensitive muscles, that is to say, every 3 women in 1 is sensitive muscles!

　　“敏感性皮膚修護”的概念從小眾細(xì)分市場一步步走向了風(fēng)口中心。和其他膚質(zhì)市場相比，敏感肌市場的高增長性、季節(jié)屬性和消費者需求的擴大，讓敏感肌護理成為護膚新藍(lán)海。

　　The concept of "sensitive skin repair" has gradually moved to the center of the storm in a niche market. Compared with other skin markets, the high growth of the sensitive muscle market, seasonal attributes and the expansion of consumer demand make the sensitive muscle care become the new blue sea of skin care.

　　通過數(shù)據(jù)資料發(fā)現(xiàn)，國內(nèi)女性對護膚品的要求越來越高，她們對產(chǎn)品天然成分的重視程度，與肌膚敏感程度是一致的。敏感肌女性選擇化妝品時最為關(guān)注產(chǎn)品對肌膚的修護功能，以及成分是否天然溫和無刺激。同時，有53%的被訪者認(rèn)為抗敏類護膚品中天然成分要占六成以上。

　　According to the data, domestic women have higher and higher requirements for skin care products, and their attention to the natural ingredients of products is consistent with the sensitivity of skin. When women with sensitive muscles choose cosmetics, they are most concerned about the repair function of the product to the skin, as well as whether the ingredients are natural, mild and non-irritating. At the same time, 53 percent of respondents believe that natural ingredients in anti-allergic skin care products account for more than 60 percent.

　　舒緩肌膚敏感是修護抗敏護膚品的首要特征，溫和柔潤膚感的體驗同樣是必備因素。此外，修復(fù)肌膚屏障，深層保濕，提升耐受力等均是敏感肌用戶認(rèn)為抗敏護膚品需要具備的頭部特性。

　　Soothing the sensitive skin is the primary feature of repair and anti-sensitive skin care products, and the experience of gentle and gentle moisturizing skin is also an essential factor. In addition, repairing skin barrier, moisturizing deeply, and improving endurance are the head characteristics that sensitive muscle users think anti-sensitive skin care products need to have.

　　杭州寶格麗一直致力于從肌膚細(xì)胞本身的調(diào)節(jié)修復(fù)和防御屏障能力上著手技術(shù)研發(fā)，改善和提高肌膚活性的原動力。增強肌膚細(xì)胞本身的防護調(diào)節(jié)能力，致力于從本源上緩解或者解決肌膚問題。同時聯(lián)合上海多家知名的技術(shù)研究機構(gòu)建立聯(lián)合技術(shù)研究開發(fā)中心，展開戰(zhàn)略性技術(shù)合作，本次所展的高端細(xì)胞抗衰美容板塊正是應(yīng)對敏感性肌膚新藍(lán)海的風(fēng)口!

　　Hangzhou Bulgari has been committed to the research and development of technology based on the ability of skin cells to regulate, repair and defend the barrier, so as to improve and enhance the driving force of skin activity. Enhance the protection and regulation ability of skin cells, and devote to alleviating or solving skin problems from the source. At the same time, we have established the joint technology research and development Center with many well-known technical research institutions in Shanghai to carry out strategic technical cooperation. The high-end cell anti-aging and beauty plate exhibited in this exhibition is just the tuyere to deal with the new blue sea of sensitive skin!

　　除了敏感性修護和抗衰老方面的成功運用，寶格麗的研發(fā)團隊同時正在展開對產(chǎn)品祛斑和美白效果的時效性研究，致力于廣大消費者的美麗事業(yè)!杭州寶格麗生物科技——彩妝，護膚品OEM&ODM一站式服務(wù)!

　　In addition to the successful use of sensitivity repair and anti-aging, Bulgari's r & D team is also carrying out a timely study on the freckle removal and whitening effect of products, committed to the beauty of the majority of consumers! Hangzhou Bulgari Biotechnology - cosmetics, skin care OEM&ODM one-stop service!